Who We Are


We’ve been doing this for 32 years. In that time, we’ve been first to market quite a few times, and we hold multiple technology patents. Early on, we recognized the importance of insights-driven one-to-one personalization –pioneering the world’s first personal customer website.


We have the depth and breadth of talent to help our clients succeed. We are a software company with the skills of a marketing agency, and the analytical chops of a strategic consulting firm.


We know that speed to market is essential to staying on the leading edge. Utilizing our SaaS platform, we can typically deliver marketing platform solutions in 90 days or less.


We understand the importance of branding, content, and design to the success of building seamless brand experiences. That’s why we combine the creativity of a digital marketing agency with the technical competence of a software technology company.


We drive sales, increase revenue and strengthen customer loyalty and retention by connecting — and leveraging — the buying and selling processes across channels. Everything we do is measurable, and our motto is continual improvement via data-driven insights.

Company Snapshot

  • Started in 1985 as The SoftAd Group by CEO and founder, Paula Tompkins, the privately held company currently has 100 employees. The name officially changed to ChannelNet in 2004. 
  • SoftAd transitioned from a custom software development company to a multichannel, web-based solutions provider in 1999 with the launch of ChannelNet SiteBuilder™.
  • The company is based in Dearborn, Michigan. 

  • Since its founding, ChannelNet has worked with more than 250 companies in more than 16 different industries.
  • Among its clients are 5 of the top 10 global automotive finance companies, as defined by Automotive News. The company dominates the automotive captive finance industry. Customers include Ally Financial Inc., BMW Financial Services, Hyundai Motor Finance, Volkswagen Credit, Audi Financial Services, Volvo, Mitsubishi Motors, Kia Motors Finance and Southeast Toyota Finance.
  • Today, many of ChannelNet’s clients are leaders in their respective markets.

Products and Services
  • The company’s solutions are available in over 45 languages and are currently operating in more than 30 countries.
  • Its software-as-a-service (SaaS) targets large enterprises that sell complex products and services through multiple sales channels (online, call center, mobile device or retail outlets).
  • Main software services include:
    - Developing and implementing secure, web-based, self-service account management.
    - Providing personal microsites for consumers with targeted marketing offers.
    - Supplying distributed content management systems.
    - Creating retailer network websites.
    - Developing and implementing dealer/retailer portals.