Speed-to-Market

Speed-to-Market as an agile approach to data and touchpoints allows for a walk, run, ballet method so, you don’t feel overwhelmed in reaching a data-driven personal account holder experience.

Walk

Begin with using your core data
to launch a digital data experience

Maximize the use of your core data about account holders to identify segments within your data to determine current and future market positions.

Run

Utilize data behaviors, actions, and adoption information to build on the experience

Enhance your data knowledge base with the use of engagement data to maximize "Hand Raiser" leads.

Ballet

Bring the awesome power of data to individualize the account holder experience using third-party data: propensity/persona/psychographic

Enhance your data knowledge base with third-party data to maximize a holistic view of account holders' financial lives.