The Solution
ChannelNet used personal URLs (PURLs), or customer microsites, to create a cadence of lifecycle marketing communications that start with a warm welcome and then focuses on the lease-end period. The customer simply clicks on the PURL link in a Welcome email, and is taken to his or her personalized website. This approach enables customers to easily check their lease terms and review end-of-term information. Content, promotions and messaging change depending on the time frame associated with where the customer is in the lease-end process.